How to Write a Tweet ? 6 step Formula with Tweet examples
The average lifespan of a tweet is less than an hour.
There are certain things you can do to help your tweets survive the 280-character graveyard
But there's also something more fundamental that can help you. For instance by understanding what makes people click on a tweet.
Before going there, In the coming section I will tell you about how to find what you need to tweet
Finding you Niche on Twitter.
You are going to listen mostly that you need to “get out of the building” and engage with your customers, and that by doing so you can develop a brand personality that resonates with them.
But who are those customers, really? The ones who follow you on Twitter? The ones who subscribe to your newsletter? Those are important-but they are not your target market.
No matter how loudly they shout on your behalf, they are not actually your target market.
It’s important that you only target your niche when tweeting out on Twitter.
With thousands of followers, a small percentage of people will see your tweets. When you send a tweet out to all of your followers, it is important to send messages that are related to your niche.
Doing so will result in targeted traffic to your site when your followers click on your links.
You should also use Twitter as part of your search engine optimization campaign to drive traffic from search engines as well as social media websites.
Now that you understand your niche I will tell you a few more things important to know about your audience
The Voice and Tone of your audience on Twitter
Before you even begin to plan, you need to do your research. How does your audience talk? Are they casual or formal?
Regardless of what industry or niche you work in, it’s important to get a sense of who you’re talking to. That comes down to figuring out the tone and voice that your audience will enjoy the most.
The best approach I’ve found is to be yourself and speak the way your audience wants to be spoken to.
When most folks ask me how they can use Twitter better, I ask them about their audience and what kind of voice they want to use. Sometimes people need a little help getting started.
Get to know what your audience likes
You need to know what your target audience wants and understand what they regularly talk about.
Knowing these things will make it easier for you to understand your niche and make them aware of your product or service.
The best way to understand your audience is to talk to them. You can put yourself in the shoes of your audience by asking questions and getting them involved in the communication.
Twitter is a fantastic way to do this because you can create polls and ask people what they thought of your last blog post or tweet. This can help build credibility within the community and boost brand awareness.
It's not enough just to be on social media platform like twitter, you have to actively engage and respond to comments and build relationships.
Stand out from the crowd
Everyone is on Twitter these days, this means if you aren’t standing out in some way you are going to get lost.
Twitter is a great social media platform. It’s perfect for sharing interesting information and promoting your brand. But it can be difficult standing out on Twitter.
You want to show potential customers that you exist and are worth following/following back, but not everyone has the same level of commitment as others.
Ultimately share value
It’s important to share value on a platform like Twitter because the more you can add to someone’s life through your content, the better relationships you will have.
Not only will you have stronger relationships but you will also build your target market and that is what growing your business is about.
Now that we are clear with the nitty gritty stuff before, in the next section we will see what can you exactly tweet
What should I write on Twitter?
Well you have a large number of possibilities available to you
A Tweet may contain only one or more of these, and not necessarily all.
Add photos in your tweets as they speak more than words
Include links in tweets to direct users to a landing page or to expand on your tweet for further information
Utilize hashtags in your tweets to expand your reach
Make use of videos, gifs to make your tweets stand out
Now that we see what the possibilities are let us see next the formula for creating the best tweets.
The 6 step Formula
Create Twitter threads
A Twitter thread is a collection of tweets created by a user that interlinks to each other. The best part about them is that you can expand on a topic that cannot be expressed in 280 characters or less.
Use number in your tweets
An amazing way to be precise in your tweets is to make use of numbers.
Make people curious
A powerful motivator of human behavior is Curiosity and studes have shown that people are hardwired to satisfy their curiosity – so much so that they'll do so even when it's potentially hazardous.
Asking questions in your tweets is a powerful technique.
It’s as simple as starting a sentence with a common life event and asking people what their opinion is.
Any time you get someone’s attention and start them thinking, you’re halfway to the click.
Add call to action
Your visitors what you want them to do next. You'll be amazed how often they do it.
Now that we perfect formula for creating different types of tweets.
How about Automating them ?
With Makezu you can let our automation do all the heavy lifting while you can focus on creating the best content for your audience
- Schedule Threads with 5 steps
- Auto Post articles with hashtags and become active
- Auto generate content to find new ideas to tweet
- Keep an eye on your best tweets so that you can recycle them later