Digital Marketing: Trends You Need To Know

Digital Marketing: Trends You Need To Know


There is a whole other perspective on how digital marketing is being viewed, nowadays successful marketing is about building relationships; Itโ€™s about maintaining quality over quantity.There are a lot of factors that go into the process of achieving growth and there is a requirement of experimenting with different strategies, tactics, web design decisions, tone, ad efforts, and several other ways to successfully boost conversions.

In this piece, I would like to share a few techniques that were very useful throughout my journey as a digital marketer at Makezu.


Give before you get ๐Ÿ‘ˆ๐Ÿป

First and foremost, I would like to emphasize the fact that giving and offering value before asking your users to perform an action is very crucial, and it will continue to be a remarkable trend in advertising's ongoing evolution. Youโ€™ve got to help your customers fall in love with your business. Once you've gained customer loyalty and motivated a customer, they begin sharing the word. Never underestimate the power and value of Word of Mouth Marketing. WOM is a priceless asset when it comes to creating new users and customers.

As human nature, we tend to trust the recommendation of family, friends, and loved ones. The same goes for business with peers in the industry, product managers, credible sources, and existing users. Work hard towards adopting WOM in your marketing strategy and focus on increasing it. You have a responsibility of taking your time to understand the mind of your customers and then work towards delivering what they desire, that is when you will be able to achieve your growth successfully.


Re-consider your landing page ย ๐Ÿ‘ฃ

Your landing page plays a huge role in determining your userโ€™s excitement towards using your product. It is the step where your visitor becomes a customer. Think about the most important content that should be out there. What captivating features that you offer would you like to highlight? An ideal land page allows you to offer value in exchange for providing contact information, is free of distractions, has a simple and concise headline, clean format, preferably an eye-catching video, and finally a strong call to action. Keep in mind that in marketing and growth, itโ€™s all about the first impression.


A freemium option ๐Ÿ™‹๐Ÿปโ€โ™€๏ธ

It is crucial to consider a freemium model option for your users. This is a good way to get users started to sign up and try out your product, visualize the benefits, and then make the decision to invest as they want even more results. Yes, some may not convert and become paid users, but it is essential that you focus on the onboarding process. You have power once youโ€™ve gathered leads on the line.


Talk like a human ๐Ÿ”‘

You need to keep in mind that your customers are smart. Once they feel that they have been on the edge of being advertised rather than making their own choice, there is a possibility they will drift away. Being authentic in this industry is your golden key, it is how you inspire your prospects to like and trust you. Some key reminders to keep in mind:

  • Find and communicate with your unique voice throughout your content.
  • Share your stories and get personal
  • Listen actively and follow-through
  • Write the way you talk
  • Inspire and prosper


Stand out through Interactive Ads ๐Ÿ‘ฅ

This is a new rewarding way to engage with your audience. Think about exposing your customers to your ad. vs giving them the opportunity to participate with the ad. Users will interact with whatever stimulates them, also, ย this is the perfect way to collect data that will help determine your next steps. Ways you can design interactive ads include interactive display windows, quizzes, responding to questions, lead ads, and video ads!

Until next time with more shared latest marketing tips and best trends ideas to boost your business.


Reema at Makezu ๐Ÿ‘‹๐Ÿป


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