Brand Recognition: How to Drive Your Twitter Growth
Each month, 330 million users are active on Twitter. If you’re a brand trying to reach your customers, the platform offers a reach that is hard to beat. But how do you get users to recognize and engage with your brand?
By creating an effective digital marketing plan, you can increase your Twitter growth and brand recognition. Today, we are diving into the top strategies that will help you find leads on Twitter and get your brand’s name out there.
Create a Twitter Marketing Strategy
Creating a roadmap to follow in your Twitter marketing will allow you to see where you are going and ensure that you are staying on track with your plan. Since social media marketing has become very competitive, you need to have a marketing plan in place to drive growth.
Start by creating a list of goals that you want to achieve. This will help narrow down what you are focusing on. You may want to focus on building your presence and brand recognition, gaining new followers, or increasing conversions and sales.
You should then research your niche and Twitter marketing trends related to your niche. This will help you get up-to-date and relevant. Then, learn about your target audience, what they need and where they hang out.
Once you figure out this background research, you can create a plan for how to promote your business on Twitter. You should choose how you want to engage online, create and stick to a posting schedule, and analyze what is working or not working.
Optimize Your Profile
Your profile may seem boring, but having an incomplete or sub-optimized profile can be a killer when you are trying to build brand recognition. When people see your business they want to know more about who you are and what you offer.
Make sure to add your brand’s logo to your profile and write a description of your brand in your bio. You can also add links to your website and add related hashtags and keywords in your bio too.
Understand Your Target Audience
You need to understand your target audience’s goals and pain points. After all, this is what motivates them and will get them to engage on social media.
Start by looking at and following the top profiles in your industry. These will be users who share your target audience and have a high number of followers and a high engagement rate. Try to find what commonalities and patterns lead to engagement.
You can try to emulate these patterns to use them as a jumping-off point. It will also give you a springboard to begin engaging with your target audience.
Increasing Twitter Engagement
Engaging with other people and businesses in your space can be a valuable way to start building engagement. Find other users who are active in your niche and follow them. You can mention them in your tweets and reply to their activities.
By doing this, new potential followers will be able to find you easier too. They’ll see you engaged with other conversations and start to recognize your brand. These users are already engaged on Twiter and in your space, so they are more likely to engage with you.
Another way to increase your engagement is to direct message your followers. An automation tool can send automatic welcome messages that will make your followers feel engaged and welcomed.
Hashtags and Keywords
Hashtags and keywords are an easy way for others to find you and your tweets. But you need to find relevant ones. Make sure to add relevant hashtags to your posts. Just remember that you can add multiple ones too.
In addition, you can use hashtags and keywords to find other conversations to engage with. Search for your hashtag in the search bar. Alternatively, you can use the advanced search settings to search for it as a keyword.
You can also navigate to the Explore page and click on Trending. This will bring up trending topics, hashtags, and keywords that are already popular and gaining attention. Check if any of these are related to your industry or brand. If so, simply start engaging in the conversation.
When you find conversations that you can engage with, simply reply. You can introduce new users to your brand and help build your image as a helpful, caring brand.
Creating Your Own Tweets
Engaging with other users’ content is an easy way to build your online presence and make it easy for potential new followers to find you. But, your own content should form the backbone of your marketing strategy.
Your posting schedule should be consistent and carefully planned. Twitter works best when you post multiple times a day. An automation tool can make it much easier to plan ahead and stay consistent with your posts.
When planning your content, switch up the types of content you share. Text posts are a quick and easy option. But be sure to supplement these with blog links, pictures, videos, and other types of content that can drive traffic to your website.
Giveaways can be a great way to get new followers and to increase engagement from current ones. Make sure to choose a prize that is relevant to your business to ensure that your participants are actually interested in your brand.
You need to make requirements to enter the giveaway. For example, to enter participants may need to follow your account, favorite a tweet, or post their own tweet with a giveaway-specific hashtag. Once the giveaway is over and a winner is chosen, make sure you let people know.
People like to answer questions, but some may not be keen on having a full conversation on Twitter. Polls offer a low barrier to entry to participate but can give you a lot of engagement and help build your Twitter growth.
Plus, Twitter’s algorithm prefers accounts that use different features within the app. Think of a question that is engaging, yet relevant to your brand and audience. You can solicit answers and even follow it up with a conversation later.
Start Driving Your Twitter Growth
Increasing your brand recognition is an effective way to gain new potential customers. Using an automation tool is a great way to focus on your Twitter growth and gain all of the benefits of social media marketing and boost your brand presence.